COLUMBIA UNIVERSITY

I'm currently in my second semester at Columbia's MFA creative writing program, concentrating in fiction. I'm reading differently and more than ever before, understanding how people think, feel and develop so I can bring characters to life on the page, and learning how to structurally write moving stories. It's often an ambiguous, abstract and beautiful process of getting to those stories. I'm loving it. 

 

CLASSIFY

Two Miami Ad School creatives and I co-founded a non-profit ad agency called Classify Advertising (click here for link)

Classify gives Craigslist seller's belongings a heartbeat and voice again, transforming mundane ads into story-led and effective ones. 

The below press helped get us some great new clients. 

Press:

Huffington Post (click here for link)

Adweek (click here for link)

PSFK (click here for link)

Fast Co (click here for link) 

NPR (click here for link)

 

STRATEGIC KITCHEN

Strategic Kitchen (click here for link) is a project that aims to help aspiring Planners on their journey. It houses five Miami Ad School's planning boot camp graduates who are eager to listen, talk and try to help. 

 

MIAMI AD SCHOOL

Miami Ad School's account planning boot camp let me play in the mud of experimentation and failure. 

This was three months of planning classes, client assignments, presentations and improv class. 

It was about sacrifice and experimentation, cheap Trader Joe's wine and coffee shop research. 

It was about working with a Brazilian who barely spoke English who taught me to listen, understand and articulate. Rodrigo's now my best friend. 

Planning now gives me more freedom to fail while focusing 150% of my energy in one area. I can now do what I would do anyway . . . notice and connect disparate happenings in the world to tell a narrative that makes sense. Like this one time I included stories of Warren Buffett and Tim Riggins in a presentation to interest my teachers.

My favorite teacher made me look stupid as he showed us that the more we thought we knew, the more there was to know.

I left the school encouraged to blur the lines between departments as listening to everyone's ideas at all steps of the process helps the work.

A few of us pieced this (click here for link) together for anyone interested in the program. 

Following the program I freelanced, I was involved in side projects and took a one way ticket to London to find a job (click here for link).

 

LUCID NYC

The co-founder and a small group of us help produce and build the brand of Lucid NYC (click here for link)

It's an event series with speakers that unites innovators and thinkers. It helps keep a pulse on how to solve real problems. Feel free to come by some time.