COLUMBIA UNIVERSITY

I'm pursuing an MFA in creative writing (fiction) and absolutely loving it. The program consists of reading and writing and I say seriously that I'm learning how to do both. The opportunities in the program are endless and one element of that is the big variety of classes we can choose from. It's all centered around the workshop - where each week student's own work get critiqued and discussed in a workshop setting. Outside of the workshop are seminars, lectures and these shorter classes called master classes, where students do everything from reading novels from the twentieth century and learning how to build a scene to understanding how short story collections come together and reading novels slowly to grasp different author's style, form and meaning. I'm learning how to write correctly - forming characters and bringing them to life on the page, structurally bringing a storyline together, giving character's voice on the page through dialogue and so much more.  

 

WRITING

I'm currently a contributing writer for PSFK. Link to my writing: https://www.psfk.com/author/nick-smatt

 

VOICEOVER

I'm an aspiring VO actor. Click here for my reel. 

 

CLASSIFY

Two Miami Ad School creatives and I co-founded a non-profit ad agency called Classify Advertising (click here for link)

Classify gives Craigslist seller's belongings a heartbeat and voice again, transforming mundane ads into story-led and effective ones. 

The below press helped get us some great new clients. 

Press:

Huffington Post (click here for link)

Adweek (click here for link)

PSFK (click here for link)

Fast Co (click here for link) 

NPR (click here for link)

 

MIAMI AD SCHOOL

Miami Ad School's account planning boot camp let me play in the mud of experimentation and failure. 

This was three months of planning classes, client assignments, presentations and improv class. 

It was about sacrifice and experimentation, cheap Trader Joe's wine and coffee shop research. 

It was about working with a Brazilian who barely spoke English who taught me to listen, understand and articulate. Rodrigo's now my best friend. 

Planning now gives me more freedom to fail while focusing 150% of my energy in one area. I can now do what I would do anyway . . . notice and connect disparate happenings in the world to tell a narrative that makes sense. Like this one time I included stories of Warren Buffett and Tim Riggins in a presentation to interest my teachers.

My favorite teacher made me look stupid as he showed us that the more we thought we knew, the more there was to know.

I left the school encouraged to blur the lines between departments as listening to everyone's ideas at all steps of the process helps the work.

A few of us pieced this (click here for link) together for anyone interested in the program. 

Following the program I freelanced, I was involved in side projects and took a one way ticket to London to find a job (click here for link).

 

LUCID NYC

The co-founder and a small group of us help produce and build the brand of Lucid NYC (click here for link)

It's an event series with speakers that unites innovators and thinkers. It helps keep a pulse on how to solve real problems. Feel free to come by some time.