experience

Agencies:

BBDO, Wolf & Wilhelmine, Ogilvy & Mather, Seven Bucks Creative, Barbarian, AnalogFolk, Saatchi & Saatchi Welness

Brands:

FedEx, International Rescue Committee, American Family Insurance, Foot Locker, Dubai Tourism, Guardian Insurance, Blink Fitness, ExxonMobil, Dwayne Johnson, Jägermeister, Chan Zuckerberg Initiative

Specialties:

Positioning

Helped FedEx position itself as more than just a shipping company *

Helped Guardian find their white space in a cluttered category of big pocketed companies *

Helped find a voice for Starbucks’s on the go iced coffee

Brand Strategy

Wrote briefs and briefed teams for FedEx, Foot Locker, Guardian Insurance, American Family Insurance, International Rescue Committee

Established pointed insights in culture/company/consumer/category to go from problem to solution for FedEx, Guardian Insurance, American Family Insurance and more

Communications Strategy

Helped design a communications plan for one of Dwayne Johnson’s movies *

Helped architect a roll-out plan for a FedEx campaign *

Helped construct a plan for a wide range of creative executions for Guardian Insurance *

Product Strategy

Contributed to Mountain Dew innovation workshops

Helped with thinking behind Blink Fitness app

Experiential Strategy

Lead strategist on a stunt activation for Mother’s Day on behalf of FedEx *

Annual Planning

Facilitated yearly planning for FedEx *

Helped with annual planning for American Family Insurance

Naming

Contributed to a final list of potential names for Dwayne Johnson’s partnership with Under Armour

Quantitative Research

Distilled dozens of workbooks into actionable insights/recommendations for Chan Zuckerberg Initiative

Designed research surveys on behalf of FedEx

Qualitative Research

Conducted person-on-the-street interviews for Sun Chips

Stakeholder interviews for Guardian insurance (company employees, third party financial representatives)

Helped facilitate focus groups for Pepsi

Designed and managed online research community for Guardian Insurance *