Experience: brand positioning, brand strategy, communications strategy, product strategy, campaign architecture, creative briefs, creative briefings, quantitative research, qualitative research, product innovation workshops, annual planning

Categories: shipping, carbonated soft drinks, alcohol, travel, apparel, insurance, humanitarian crises response, alcohol, Hollywood film, education

FREELANCE STRATEGY (current)

Agency: Seven Bucks Creative

Client: Dwayne Johnson


Agency: Wolf & Wilhelmine

Client: Chan Zuckerberg Initiative

Agency: Barbarian Group

Client: Jagermeister pitch

 

BBDO

Clients: FedEx, American Family Insurance, International Rescue Committee, Foot Locker, Pepsi, Tropicana, ExxonMobil

 

BARISTA AT FAIR FOLKS & A GOAT

Clients: everyday New York City people

WRITING

Contributing writer for PSFK. Link to my writing: https://www.psfk.com/author/nick-smatt 

MIAMI AD SCHOOL INSTRUCTOR

Understanding the Issue: San Francisco campus

Intro to Account Planning: New York campus

CONCEPT FARM

Client: RR Donnelley

The highlights: through secondary research on the culture of big business in America and employee behavior within a large organization, my role was to develop and present the research, strategy, brief and communications plan.

 

OGILVY & MATHER

Client: IBM

 

SAATCHI & SAATCHI WELLNESS

Client: Humira