EXPERIENCE:

Brand positioning, Brand strategy, Communications strategy, Product strategy, Campaign architecture, Creative briefs, Creative briefings, Quantitative research, Qualitative research, Product innovation workshops, Naming, Annual planning

CATEGORIES:

Shipping, Carbonated soft drinks, Alcohol, Tourism, Apparel, Insurance, Humanitarian crises response, Alcohol, Hollywood film, Education

FREELANCE STRATEGY (current)

Agency: AnalogFolk

Client: Guardian

Experience: Positioning, Brand strategy, Creative strategy, Qualitative research

Agency: Seven Bucks Creative

Client: Dwayne Johnson

Experience: Communications strategy, Naming


Agency: Wolf & Wilhelmine

Client: Chan Zuckerberg Initiative

Experience: Qualitative research, Workshop

Agency: Barbarian Group

Client: Jägermeister (Pitch)

Experience: RFI response, Qualitative research

 

BBDO

Clients: FedEx, American Family Insurance, International Rescue Committee, Foot Locker, Pepsi, ExxonMobil

 

FAIR FOLKS & A GOAT BARISTA

Client: New York City

PSFK MAGAZINE CONTRIBUTING WRITER

Link to my writing: https://www.psfk.com/author/nick-smatt 

MIAMI AD SCHOOL INSTRUCTOR

Understanding the Issue: San Francisco campus

Intro to Account Planning: New York campus

CONCEPT FARM

Client: RR Donnelley

Experience: Quantitative research, Creative brief, Campaign strategy, Communications strategy

 

OGILVY & MATHER

Client: IBM

SAATCHI & SAATCHI WELLNESS

Client: Humira