Hi I'm Nick.

In the last three years, I’ve worked in advertising, as a doorman, as a barista, as a writer for PSFK magazine. I've also been a student in Columbia University's MFA Creative Writing Program.

I get paid as a strategic planner in advertising to take in a lot of information and make it clear, to locate truths about culture or people and make them pop on the page, and to understand a real business problem and why we are doing advertising in the first place. What I don’t get paid to do is write, and I love it. I’m currently working on a short story collection and a novel.

In both crafts, I am here to notice things, to tell stories, to pay attention to how one sentence leads to the next, to build worlds and characters, to evoke emotion, and to have some fun.

What I love in the ad business is good work, people who care about it, not seeing people as titles, and mentoring those newly interested in strategic planning. And what I hate is jargon, dependency on meetings, and how hard it is for someone new to break into strategy.

my story: https://vimeo.com/119004528 

my resume: here  

my email: nicholassmatt@gmail.com

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