I’m a freelance brand strategist and recent MFA graduate from Columbia University’s Writing Program with a concentration in fiction.

I am here to notice things, to tell stories, to pay attention to how one sentence leads to the next, to build worlds and characters, to evoke emotion and to have some fun.

As a freelance brand strategist, my role is to find connections and meaning in pools of information, to come up with ideas, to help make things clear, to uncover human truths, to keep a pulse on culture, and to crystalize the problem we are making advertising (or whatever) to solve for in the first place.

My experience includes brand positioning, brand strategy, communications strategy, product strategy, content strategy, journey mapping, campaign architecture, creative briefs and briefings, quantitative research, qualitative research, product innovation workshopping, naming and annual planning.

my story: https://vimeo.com/119004528 

my resume: here

my email: nicholassmatt@gmail.com

my slideshares: here