Hi I'm Nick.

Most recently, I’ve been a brand strategist in advertising, a doorman, a barista, a contributing writer for PSFK magazine and a student in Columbia University's MFA Creative Writing Program.

My focus areas are strategy and writing fiction. I am here to notice things, to tell stories, to pay attention to how one sentence leads to the next, to build worlds and characters, to evoke emotion and to have some fun.

As a freelance brand strategist, my role is to find connections and meaning in pools of information, to come up with ideas, to help make things clear, to uncover human truths, to keep a pulse on culture, and to crystalize the problem we are making advertising to solve for in the first place. My experience is in brand positioning, brand strategy, communications strategy, product strategy, campaign architecture, creative briefs and briefings, quantitative research, quantitative research, product innovation workshopping, naming and annual planning.

As far as writing goes, I’m currently writing a novella and a collection of short stories.

my story: https://vimeo.com/119004528 

my resume: here

my email: nicholassmatt@gmail.com

my slideshares: here

20160726_Nick_Smatt41816_1-2.jpg